Welcome! Login | Register
 

Side of the Rhode: Who’s Hot and Who’s Not?—Side of RI: Who's Hot and Who's Not?

NEW: Forum on ‘Ferguson and Beyond’ to be Held on South Side on Saturday—A forum on Ferguson will be held at…

NEW: Mayor-Elect Elorza Retains Public Safety Commissioner and Chief of Police—Elorza today announced his decision to retain Public…

NEW: Brown University Names Cliatt New VP for Communications—Brown Names Cass Cliatt VP for Communications

Friday Financial Five – December 19th, 2014—Congress finally approved retroactive individual tax breaks

Americans Identifying Race Relations as a Top Issue Sharply Rises According to Gallup Poll—Gallup released results from a new poll on…

PODCAST: RI Experts on Implications of Sony Pictures Losing Cyber War—RI experts weight in on Sony Pictures

Children’s Friend Still Seeking Gifts for 130 Families—Children's Friend is 130 families away from their…

Belisle Family Friends Ask For Help as Nancy Battles Cancer—Dave Belisle's wife Nancy Battles Cancer, Friends ask…

New Year, New Start: Education and Opportunity in 2015—Once again the New Year is around the…

 
 

slides: Rhode Island’s Hasbro Celebrates 50 Years of G.I. Joe

Thursday, February 06, 2014

 

Pawtucket's Hasbro Corporation celebrates the launch of one of their most prized products today, the G.I. Joe action figure.

The toy was an enormous success when it debuted in 1964, flying off shelves at four dollars a piece. Billed as the world's first "action figure," G.I. Joe was the first ever moveable doll marketed to boys. Fifty years later, Pawtucket's Hasbro is an international success, and Joe has spawned a franchise of comic books, T.V. series, and blockbuster movies--not to mention the bestselling toys and accessories--that has endured for fifty years.

Take a look at G.I. Joe's rich 50 year history below. 

 

Related Slideshow: Pawtucket’s Hasbro Celebrates GI Joe’s 50th Anniversary

Prev Next

The Original GI Joe

In 1964, Hasbro's factory in Pawtucket released the first ever action figure--they called it "G.I. Joe: America's Moveable Fighting Man." 

Prev Next

The Original Lineup

The original prototypes for Hasbro's action figure include a sailor ("Skip), a marine ("Rocky"), and a pilot ("Ace"), but it was Joe who stole America's heart. The idea of Joe as part of a team would resurface decades later. 

Prev Next

G.I. Joe Ages Gracefully

In the 1970s, America and G.I. Joe both saw big changes. Joe got hip with some realistic facial stubble, and added new moves to his arsenal with the "kung fu grip"--an innovation from Britain that allowed for Joe to grip objects. 

Prev Next

New Characters

This was the decade that saw Joe joined by a host of other related characters (including Atomic Man, seen here). Joe was now part of a unit--and would continue to be throughout the franchise's history. 

Prev Next

Joe in the 1980s

In the 1980s, G.I. Joe launched G.I. Joe: A Real American Hero, immortalized in various media. Getting in line once more with the mood of the buying public, Joe was cleanshaven again, with even more innovations to the action figure. 

Prev Next

Joe in Comics

Joe has been a hallmark of a variety of media, but his comic book incarnation is among the most beloved. He has existed in comics in one form or another since the 1940s, decade before the action figure was even manufactured. Here's a shot from a later story, based off the Real American Hero series from the 1980s. 

Prev Next

Joe Moves into the 90s

In the 1990s, the G.I. Joe franchise continued to adapt and expand. Joe was outfitted with Desert Storm-style cameo for the Target Exclusive Duke action figure, seen here. 

Prev Next

Joe in the 2000s

In the 2000s, Joe made the leap into his first blockbuster, with the character title of G.I. Joe: The Rise of Cobra played by emerging star Channing Tatum. The movie spawned a video game adaptation and grossed over $300 million worldwide. 

Prev Next

The 2010s

In the past few years, Joe has continued on his upwards trajectory. A sequel to the 2009 movie, G.I. Joe: Retaliation, grossed $375 million worldwide. Talks of a third movie by the same director are already in the mix. 

Prev Next

G.I. Joe Today

All of the media platforms, spinoffs and hoopla surrounding this famous RI product ultimately boil down to one thing--the joy and imagination of the people who opened the box to find the original Joe in 1964. Those fans haven't forgotten--and you can bet that GIJoeCon, the annual Dallas fan-centered event, will be prepping for the fiftieth when they assemble this April. 

 
 

Related Articles

 

Enjoy this post? Share it with others.

 
 
:)